I worked on helping NutiFood develop the brand identity and packaging design for a new product they were launching that specifically targets women's nutritional needs. They wanted a packaging design that was visually at par with their competitors and had strong differentiation as well. The packaging design I developed strongly communicated and their product concept of a high-calcium milk for women and I made sure that the key benefits were emphasized.
I wanted to give the brand identity both a sporty and scientific look so I used appropriate visual cues such as swooping curves, grid lines and x-ray effects to achieve this. The packaging for CanxiPlus has a high visual impact on the shelf and strongly connects with the female target market.
