OBJECTIVE
Develop a new house brand complete with sub-brands and supported by several private label brands for an already existing store, in this case Cost Plus World Market, to keep it competitive with leaders in the retail market like Target. Each four person team is responsible for for developing a strategy brief, creating a store brand and sub brand map, and identifying a list of products to be packaged in each category.
SOLUTION
It is hard for World Market to keep up with a store like Target when there is no unity in the brands sold under its roof. That is where a new World Market house brand came into play. In keeping with the theme of World Market, Atlas was created and using bright colors and geometrical patterns, all the products sold were now packaged under one unified brand.