OBJECTIVE
Create the branding and promotional materials for an upcoming convention or expo of your choosing. The convention or expo can be an existing convention or one made up by you. You will be coordinating a complex set of materials that function together as a whole, from concept to multiple executions.
SOLUTION
In Northern California there are many events revolving around wine. Going against the grain in my own direction, I wanted to make a fun, quirky festival for those of legal drinking age to enjoy and learn about different types of beer. It made sense to design the whole system around the iconic red Solo cup, but I wanted to put a slight twist on the icon. So a character was developed around the red cup theme and became Cuppy, the event mascot.