OBJECTIVE
Create a new line of skin care products far removed from the bath and body industry. The line can be specifically for men, women, or both.
SOLUTION
As a lover of Oakley products and what the brand represents, it was only natural to take the extreme sports apparel company into the skincare world. The line is for active men who demand high performance skin care products that will get them clean no matter how hard they compete. Oakley is known for bold trendsetting designs, especially in the performance optics industry, so bringing that style into the skin care line was necessary for brand recognition. Intricate back-painted laser-cut panels surround all four sides of the frosted glass bottle. The layers of depth created by intricate back-painted laser-cut panels on the frosted glass bottles play off the look of Oakley’s lenses in their sunglasses. Therefore the line screams Oakley without using black, the dominate color in the majority of Oakley products.