OBJECTIVE
Create a new line of pharmaceutical products that address a medical condition of your choosing. The packaging should feel unique to the condition and feature it’s benefits. Take into account the sterile nature of the medical industry and create a fresh look that feels informative as well as pertinent to the medical condition.
SOLUTION
I drew on personal experience by choosing to address an affliction that is quite common among creative types; Attention Deficit Disorder. ADD causes unorganized chaos and those with the disorder have a real difficult time focusing on the tasks at hand. Focusin allows takers to concentrate better and calm down and “focus in” on the task at hand (hence the name). But more than just medication, I created a survival kit with items that people with ADD need to help them stay organized. The bright bold colors grab a person’s attention and help to differentiate the products, but the minimalist design keeps everything simple and focused.