OBJECTIVE
Create a special packaging system for a shoe release party for a footwear brand of your choosing. The design should be a point of purchase piece meant to be handed out to a list of VIPs and celebrities tailored to your brand at this event.
SOLUTION
As a fan of action sports I felt there was an opportunity for a packaging system that had never been done before. Taking inspiration from the way a Star Wars action figure is packaged, I created a concept of action figure meets action sports. Typically with action figures, they come blister packed to a board and after you open it, you just throw the packaging away. With the DVS Bexley Heirs, I wanted to show off the shoes instead of hiding them away in a box. By blister packing the shoes to the board, it allows full view of the product but unlike its cardboard counterpart, every piece serves a purpose. Along with the shoes you receive a limited edition skateboard that instead of throwing away, you can either ride or display.