Redesign W hotel logotype
W hotel is a world wide, five stars hotel. It is a very luxury, modern, fancy hotel. W hotel has lots of businesses in many different country. I specially choose the one which locates at Taipei, Taiwan. My idea is to keep the modern feeling of the original logo and also add a little bit of culture influence. Not just redesign the logotype, I also design three different applications to present the new W hotel logotype. The three applications are toilet tries, gift bags, and cars.