A pair of proposed ads that would emphasize Harley-Davidson's unique product position by expressing a thorough understanding of the motorcyclist's needs, and that the company would fully support the rider in the event of a mishap.
H-D takeover of Motorcycle.com home page – after page load and 30 second timer, home page takeover ad would drop to a 'mini-size' ad, keeping H-D content available for the viewer. Clicking on the ad would take the viewer to a quote banner.
Art directed every aspect of this project from layout, photography and set design.
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Advertising & Collateral
