![](https://s3images.coroflot.com/user_files/individual_files/472243_BDJGegpMxn0HfepceWJQGEHlr.jpg)
A pair of proposed ads that would emphasize Harley-Davidson's unique product position by expressing a thorough understanding of the motorcyclist's needs, and that the company would fully support the rider in the event of a mishap.
![](https://s3images.coroflot.com/user_files/individual_files/472243_s0tVbSRZyPfxV4McBjolSGYZE.jpg)
H-D takeover of Motorcycle.com home page – after page load and 30 second timer, home page takeover ad would drop to a 'mini-size' ad, keeping H-D content available for the viewer. Clicking on the ad would take the viewer to a quote banner.
![](https://s3images.coroflot.com/user_files/individual_files/472243_epFNx88G_rNWS0zmX5PPTiHZU.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/472243_KHXiXwSFKr8PzezQ9O5ybHQRi.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/472243__UPxjDVIx_2DNqkM0c5oc0Ptj.jpg)
Art directed every aspect of this project from layout, photography and set design.
gLike