Launch of Orbitz.com
nike[techlab (Nike's entrée into sports gear category) (1999) - Introduce nike[techlab without any advertising/marketing support. Seeded newspapers and magazines with product information; hosted teleconference with Nike executives and business partners; provided exclusive Nike lab tours for journalists; distributed national video news release showcasing product development and professional athletes.
Results: Received 14 million impressions from print, online and broadcast media; editorial placements: Wall Street Journal, NY Times, Wired, Mademoiselle, NBC
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New Product Launches