Brennan Hill, Client Service Manager at Crossroads

Magic Johnson's first club opening that took place on 9/10/01 - Generated editorial coverage for first MJ health club opening; drive residents to attend grand opening; build industry/community awareness.
Actions: Planned event strategy approved by company president; wrote press materials/remarks for Magic Johnson, key executives and Mayor; arranged news media interviews. Reached 7 million consumers in one month; surpassed club sales expectations by 50%; club officials conducted 1,200 club tours for potential new members; achieved $50K in incremental sales.

• Interaction Design