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GN Resound
The aim of the project was to de-stigmatize the use of hearing aids.
The solution became ear plugs shaped as hearing aids for use at music festival and other loud noised arrangements. Equipped with the ReSound logo and slogan the hearing aids will remind it’s users of GN ReSound and they are sure to be remembered as the honest loyal company that tries to protect people’s hearing. If people should in fact lose their hearing, GN ReSound should be the first name that they remember, and choose them over any company. The project won 1st prize, chosen by GN ReSound.
