Impact is Michigan Tech's School of Business and economics, alumni magazine. We were given the opportunity to take the design and content in a direction that undid the standard idea of what a business magazine should be. We focused on telling stories that invite the reader to be a part of the experience and had faculty weight in on global issues from resource management to the crisis in the Eurozone. The goal was to show the quality of the Michigan Tech business experience through a global lens, selecting stories and imagery that show the experience as oppose to "telling it".
The cover is a pop art take on Damdin Sukhbaatar, on the Mongolian touareg. This cover story profiles a Michigan Tech alum, who is now shaping Mongolia's financial future.
My Role: creative direction, cover art design, management of freelance photographers, stateside and abroad, project management, budget
View Online: http://issuu.com/michigantech/docs/impact_spring_2013-small?e=1017389/2660355