![](https://s3images.coroflot.com/user_files/individual_files/446349_z9o9o8gmxsapoobsi8oash7ff.jpg)
Supplies Over Seas - (Before) Brand Identity Development.
- Goals Achieved Through Branding:
- After initial brand redevelopment, Humana strengthened their commitment to Supplies Over Seas through increased volunteers, financial and medical materials donations.
- Increased volume of volunteers and financial support to the organization because of enhanced brand awareness.
![](https://s3images.coroflot.com/user_files/individual_files/446349_s8zxdgefqufshg7gpjmepks0h.jpg)
Supplies Over Seas - Primary Brand Mark & Positioning Statement.
![](https://s3images.coroflot.com/user_files/individual_files/446349_dbgdb0tykymsa6hs0k6hzb7st.jpg)
Supplies Over Seas - Branding Image Board.
Final image board utilized for brand identity development.
![](https://s3images.coroflot.com/user_files/individual_files/446349_ijaekmijbcmlrjlux7his8jq3.jpg)
Supplies Over Seas - Corporate Identity Package.
- Letterhead
- Standard Business Envelope
- Business Card, Two-Sided
![](https://s3images.coroflot.com/user_files/individual_files/446349_vf5jp9b5umjaiqzktrsxintpt.jpg)
Supplies Over Seas - Capabilities Brochure & Direct Mail.
brochure/direct mailer was utilized for donation and volunteer generation.
![](https://s3images.coroflot.com/user_files/individual_files/446349_9lthkolqshksexxei75wqnp_r.jpg)
Supplies Over Seas - Print Advertising.
Print ads were placed in state wide publications to increase awareness of SOS, while also calling for donations and medical supplies.
![](https://s3images.coroflot.com/user_files/individual_files/446349_9bkmax4fpit_g3kz4u_wxsoz_.jpg)
Supplies Over Seas - On-Line Banner Advertising.
On-line ads were placed in social media outlets and healthcare blogs to increase awareness of SOS, while also calling for donations and medical supplies.
![](https://s3images.coroflot.com/user_files/individual_files/446349_aws8ktpaygxlxyzdcjttyn3k7.jpg)
Supplies Over Seas - Corporate Website.
The website showcased Supplies Over Seas needs to potential donors, volunteers and medical supply resources while promoting their cause.
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