The Brookwood Group (Charge Master Brand) - Primary Brand Mark & Color Palette Development.
After doing an overall business category and in-store audit we recommended that a primary brand mark and color palette be developed for the Charge Master Brand to reflect a more current and contemporary feel in-store for consumers.
- Goals Achieved Through Branding:
- The branded consumer packaging developed exceeded initial sales goals from 2008 to 2012 and has match sales goals from 2013 to 2016.
- The new brand identity was so well received it has become the base for implementation of all company marketing materials moving forward (packaging, print collateral, on-line etc.).