![](https://s3images.coroflot.com/user_files/individual_files/446349_7qnjcejbwwyvpvqx8xjgglbe6.jpg)
SMB Machinery - (Before) Brand Identity Development.
- Goals Achieved Through Branding:
- Increased sales and profitability from $600,000 per month to $1,200,000 per month as a direct result of the new strong brand identity which motivated the sales force and company employees overall.
![](https://s3images.coroflot.com/user_files/individual_files/446349_xrsdjak8wqctifzu2jzzy_lsn.jpg)
SMB Machinery - Primary Brand Mark Refinement.
![](https://s3images.coroflot.com/user_files/individual_files/446349_beafolmjetfcfszld2nxamcbk.jpg)
SMB Machinery - Branding Image Board.
Image board utilized for brand identity development, showcasing branding fonts, color palettes, updated positioning statement and basic sales speech for sales force.
![](https://s3images.coroflot.com/user_files/individual_files/446349_mvhvg6e33c8seblqvecws8q9c.jpg)
SMB Machinery - Business Unit Brand Identity Versioning.
![](https://s3images.coroflot.com/user_files/individual_files/446349_pomhz4yzyeem6ewtd3kmfm3ic.jpg)
SMB Machinery - Corporate Identity Package.
- Letterhead
- Standard Business Envelope
- Business Card
![](https://s3images.coroflot.com/user_files/individual_files/446349_ayegfdn6esxnaoa39ahjrlo5f.jpg)
SMB Machinery - Corporate Signage.
![](https://s3images.coroflot.com/user_files/individual_files/446349_k0_oljfribud_3sc5mlorhn42.jpg)
SMB Machinery - Photo Image Library.
We development a photo image library for all branding & marketing materials.
![](https://s3images.coroflot.com/user_files/individual_files/446349_kms7w7tiyg5imavt9klstn0po.jpg)
SMB Machinery - Overall Corporate Direct Mail & Trade Show Brochure.
This printed collateral piece informed current & potential customers of the wide range of services offered by the company.
![](https://s3images.coroflot.com/user_files/individual_files/446349_fhvfrwkaokgpemt364uypjsg7.jpg)
SMB Machinery - Automation Services Brochure.
![](https://s3images.coroflot.com/user_files/individual_files/446349_ue3v9tv2mldmtyzdce6dtyssz.jpg)
SMB Machinery - Service & Rigging Brochure.
![](https://s3images.coroflot.com/user_files/individual_files/446349_ibd8kjqpbwdx5qys5xw7yenau.jpg)
SMB Machinery - Trade Show & Trade Publication Print Advertising.
Print advertisement for New Brewer magazine supporting attendance at Craft Brewers trade show. Print advertisement was also utilized for trade publication insertions.
![](https://s3images.coroflot.com/user_files/individual_files/446349_3fmdyujafxijgljlfv_uhcq2w.jpg)
SMB Machinery - 8' x 10' Trade Show & Event Display.
![](https://s3images.coroflot.com/user_files/individual_files/446349_ulefeany9csn9daq8by79bxdy.jpg)
SMB Machinery - Beverage Mug.
Promotional mug for SMB employees, potential customers & trade show giveaways.
![](https://s3images.coroflot.com/user_files/individual_files/446349_3i2eaqewvv8loikf0qzgxoyfc.jpg)
SMB Machinery - Embroidered Golf Shirt
Shirts were provided to employees and current and potential customers.
![](https://s3images.coroflot.com/user_files/individual_files/446349_fhd4foztcwirwsxb4tq0_qwa8.jpg)
SMB Machinery - Promotional Tank Volume Calculator.
Promotional slider for tank volume calculating provided to current and potential customers.
![](https://s3images.coroflot.com/user_files/individual_files/446349_tnlxk9lhhw8rsqr_2w7ap72se.jpg)
SMB Machinery - Corporate Power Point Presentation.
![](https://s3images.coroflot.com/user_files/individual_files/446349_dvcpymhl8_eikqqmcfxxg4bqy.jpg)
SMB Machinery - Email Marketing Template.
Email marketing was utilized for in-bound marketing initiatives.
![](https://s3images.coroflot.com/user_files/individual_files/446349_okykrupspsmtbcd3x_bjgtew_.jpg)
SMB Machinery - Social Media Channels.
Social media channels were utilized for in-bound marketing initiatives.
![](https://s3images.coroflot.com/user_files/individual_files/446349_krsrwxowzwc_vtahq_xgpmfpx.jpg)
SMB Machinery - Ebay Store.
Ebay store branding for overall company marketing message for each product for sale on the company Ebay store.
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