![](https://s3images.coroflot.com/user_files/individual_files/446349_ql0yqcaxuydhyc3mm5z49usxv.jpg)
PopRox Entertainment / Race 4 My Place - (Before) Brand Identity Development.
- Goals Achieved Through Branding:
- Exceeded number of expected Face book users after social media game was launched (Race 4 My Place).
- Because of the success of the social media game (Race 4 My Place) all of PopRox Entertainments assets including intellectual properties were acquired by a third party company.
![](https://s3images.coroflot.com/user_files/individual_files/446349_8uc5tkgtv3p7mqmmm43whbsih.jpg)
PopRox Entertainment - Branding Image Board.
Final image board utilized for brand identity development.
![](https://s3images.coroflot.com/user_files/individual_files/446349_4bcz33tqjzrmm4ulfvhrf2uky.jpg)
PopRox Entertainment - Primary Brand Mark.
![](https://s3images.coroflot.com/user_files/individual_files/446349_oaiktapfl4zujpayowuerbdzb.jpg)
PopRox Entertainment - Corporate Identity Package.
- Letterhead
- Standard Business Envelope
- Business Card, Two-Sided
![](https://s3images.coroflot.com/user_files/individual_files/446349_93toqshbyotcc7wlxphqvhrb5.jpg)
PopRox Entertainment - Video Promotional Brochure.
Brochure incorporated the use of video into print to showcase PopRox Entertainment and their upcoming social media game Race 4 My Place to potential investors and game users at meetings, trade shows and gaming events.
It was also a powerful tool for public relations use to generate interest in the game among bloggers and reports in the gaming category.
![](https://s3images.coroflot.com/user_files/individual_files/446349_gegcebik9ixjkicgjt7ktpyq6.jpg)
PopRox Entertainment - Electronic Promotional Brochure.
This was a multi-paged PDF brochure that could be shared with all interested parties wanting information on PopRox Entertainment and their upcoming social media game Race 4 My Place. This brochure was emailed to all parties.
![](https://s3images.coroflot.com/user_files/individual_files/446349_dktdxodepzlnyzgmct6afvrvn.jpg)
Race 4 My Place - Branding Image Board.
Final image board utilized for brand identity development.
![](https://s3images.coroflot.com/user_files/individual_files/446349_669rdtgs6zgxamgyoitwhabez.jpg)
Race 4 My Place - Primary Brand Marks.
![](https://s3images.coroflot.com/user_files/individual_files/446349_rbmemotjaiwzfduxqsq4ush45.jpg)
Race 4 My Place - Primary Facebook Page & Game Page
![](https://s3images.coroflot.com/user_files/individual_files/446349_77mwmxeiv34glecndujqm_9v4.jpg)
Race 4 My Place - Primary Facebook Application Page & Game Page
You Tube Video Showing Game Play:
https://youtu.be/fqjGLthZn-Y
![](https://s3images.coroflot.com/user_files/individual_files/446349_4g0d2ktgf4sb3bmafliopg4r9.jpg)
Race 4 My Place - Facebook Sweepstakes.
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