![](https://s3images.coroflot.com/user_files/individual_files/446349_vjikywgzglsxckkh5mzx_dqtx.jpg)
Photo I.D. Systems & Supplies - (Before) Brand Identity Development.
- Goals Achieved Through Branding:
- New brand identity increased company sales by 40% over a two year time period.
- Company was acquired by IdentiSys Inc. in 2014 as a direct result of the newly developed brand identity and increased company sales both from new and established client base.
![](https://s3images.coroflot.com/user_files/individual_files/446349_xoz3f407d7wmtph8mq8wmdsxn.jpg)
Photo I.D. Systems & Supplies - Primary Brand Mark & Positioning Statement.
![](https://s3images.coroflot.com/user_files/individual_files/446349_yae0rwedopzwq4aacchwvsuex.jpg)
Photo I.D. Systems & Supplies - Branding Image Board.
Final image board utilized for brand identity development.
![](https://s3images.coroflot.com/user_files/individual_files/446349_xxgihhjixuklxw27qm3ayltqh.jpg)
Photo I.D. Systems & Supplies - Image Library.
Image library was built and used for all marketing and branding initiatives.
![](https://s3images.coroflot.com/user_files/individual_files/446349_m6kyiiixtqnqy8doyjxitukm7.jpg)
Photo I.D. Systems & Supplies - Brand Identity Development Style Guide & Vendor Sales Brochure.
Style guide was utilized for development of all branding and marketing materials. The style guide also double as a sales brochure to current and new vendors at trade shows to showcase the new brand identity.
![](https://s3images.coroflot.com/user_files/individual_files/446349_jsgikphfiechcmdcokdrpphzu.jpg)
Photo I.D. Systems & Supplies - Corporate Identity Package.
- Letterhead
- Standard Business Envelope
- Business Card, Two-Sided
![](https://s3images.coroflot.com/user_files/individual_files/446349_uemnfrmjmi2x59oirwmngcku2.jpg)
Photo I.D. Systems & Supplies - In-Pack & Direct Mail Brochure.
This printed collateral piece informed current & potential clients of the wide range of security products offered by the company.
![](https://s3images.coroflot.com/user_files/individual_files/446349_okabyfai34fhonkxibnniyz_x.jpg)
Photo I.D. Systems & Supplies - Custom Printed Catalog.
Custom client product catalog wrap for third party product catalogs.
![](https://s3images.coroflot.com/user_files/individual_files/446349_8x3weepossk62iklnqzrovpgq.jpg)
Photo I.D. Systems & Supplies - Email Marketing Template (Client).
Email marketing template to current and potential clients showcasing the launch of the new brand identity and corporate website.
![](https://s3images.coroflot.com/user_files/individual_files/446349_hfidtyicegu5qnyoworx3gtxr.jpg)
Photo I.D. Systems & Supplies - Email Marketing Template (Vendor).
Email marketing template to current and potential vendors showcasing the launch of the new brand identity and corporate website.
![](https://s3images.coroflot.com/user_files/individual_files/446349_uddb5vdwxyvsaxnd7uqy46slz.jpg)
Photo I.D. Systems & Supplies - On-line Social Media
On-line social media channels utilized for targeted in-bound marketing.
![](https://s3images.coroflot.com/user_files/individual_files/446349_utbul5cihkr_eqhvvfrm5qynx.jpg)
Photo I.D. Systems & Supplies - Corporate Website
Corporate informational website showcasing the newly developed brand identity and all the security products offered by the company. The website next steps were planned to incorporate and e-commerce offering after launch.
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