![](https://s3images.coroflot.com/user_files/individual_files/446349_ttrvpjudt3xvhrxixdf8vwsmf.jpg)
Meridian Bioscience (Illumigene Brand) - Brand Equity Triangle.
This equity triangle was utilized for the accurate direction of brand development.
- Goals Achieved Through Branding:
- Consistent use of current brand identity and development of new global brand identity for new product initiatives has helped positioned Meridian Bioscience as a global entity worthy of investment from current and potential clients.
![](https://s3images.coroflot.com/user_files/individual_files/446349_yb3l9cqtirtzyluwlia9po2q4.jpg)
Meridian Bioscience (Illumigene Brand) - Primary Brand Mark & Positioning Statement.
![](https://s3images.coroflot.com/user_files/individual_files/446349_lrgwaz2qryqizcfypizzr0yse.jpg)
Meridian Bioscience (Illumigene Brand) - Branding Image Board.
Final image board utilized for brand identity development.
![](https://s3images.coroflot.com/user_files/individual_files/446349_pbf8s_iqkuz79wq5ripqadkat.jpg)
Meridian Bioscience (Illumigene Brand) - Initial Packaging.
We recommended Illumigene packaging be brand proprietary.
This recommendation was based on Illumigene being the first molcular test being offered by Meridian.
![](https://s3images.coroflot.com/user_files/individual_files/446349_ybv4z0uxtbnssaooioep9hzgr.jpg)
Meridian Bioscience (Illumigene Brand) - Capabilities & Sales Brochure.
![](https://s3images.coroflot.com/user_files/individual_files/446349_ukqnfyzj_q9nijms7uwxi65y7.jpg)
Meridian Bioscience (Illumigene Brand) - Corporate Identity Package.
- Letterhead
- Second Sheet
![](https://s3images.coroflot.com/user_files/individual_files/446349_fhjlsu6yeb6jwg9xafvbmszl0.jpg)
Meridian Bioscience (Illumigene Brand) - Trade Publication Print Advertising.
![](https://s3images.coroflot.com/user_files/individual_files/446349_zi7v7nioxen5hfaudpq6z2ojb.jpg)
Meridian Bioscience - Lab Testing Packaging.
All packaging concepts for current Meridian lab testing packaging. Main image was the final chosen design direction for all Meridian lab testing packaging.
![](https://s3images.coroflot.com/user_files/individual_files/446349_8thymaaebmvgamfrmxqwtjvt_.jpg)
Meridian Bioscience - Lab Testing Packaging Shelf Set.
Final branding shelf set for current Meridian lab testing packaging.
![](https://s3images.coroflot.com/user_files/individual_files/446349_7vgoqa9eplf2szqumlkqbneus.jpg)
Meridian Bioscience (Tru Flu Brand) - Trade Publication Print Advertising.
Advertising concepts for Meridian Tru Flu lab testing brand. right side design was the final chosen design direction for the print ad.
![](https://s3images.coroflot.com/user_files/individual_files/446349_w4agybydvrnw35dguym09eujn.jpg)
Meridian Bioscience (ImmunoCard Brand) - Trade Publication Print Advertising.
Advertising concepts for Meridian ImmunoCard lab testing brand. Center design was the final chosen design direction for the print ad.
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