Cincinnati Housing Partners Inc. - (Before) Brand Identity Development.
- Goals Achieved Through Branding:
- Shortly after completion of the printed fund raising brochure, several local financial institutions donated a total of $500,000 and properties to this worthy organization.
- A grant for $450,000 was donated as a direct result of how well the capabilities brochure showcased the benefits this organization is bringing to Cincinnati Communities.
- The following branding materials were awarded SAM’s awards from the Home Builders Association of Greater Cincinnati in the category of Small Volume Builder;
- Best Corporate Brochure of the Year
- Best Annual Report and Capabilities Brochure of the Year
- Best Newsletter of the Year
- Best Small B&W Advertisement for the Fall Festival Event.
- Employees, consultants and the 2007-2008 Annual Report were recognized as being award winners from the Community Development Corporations Association of Greater Cincinnati.
Cincinnati Housing Partners Inc. - Brand Equity Triangle.
This equity triangle was utilized for the accurate direction of brand development.
Cincinnati Housing Partners Inc. - Primary Brand Mark & Positioning Statement Refinement.
CHP felt that there was established brand equity in their primary brand mark and positioning statement so they were retained for brand development.
- We did recommended that the branding color palette be revised to be more upscale and warmer to make the brand less cold and unapproachable.
- We also recommended revising the positioning statement to take ownership in what the organization was doing for first time home buyers.
Cincinnati Housing Partners Inc. - Photo Image Library
We development a photo image library for all branding & marketing materials.
Cincinnati Housing Partners Inc. - Corporate Identity Package.
- Letterhead
- Standard Business Envelope
- Business Card, Two-Sided
- 10" x 13" Mailing Envelope
Cincinnati Housing Partners Inc. - Corporate Capabilities Brochure.
brochure was utilized for donation and volunteer generation.
Sam's Award Winner 2007.
Cincinnati Housing Partners Inc. - Quarterly Newsletter.
Newsletters were utilized for donation and volunteer generation.
Sam's Award Winner 2008.
Cincinnati Housing Partners Inc. - Home Flyer
Customized home flyers were utilized to promote homes for sale after rehabbing.
Cincinnati Housing Partners Inc. - Custom Home Sales Brochure
The sales brochure showcased the new homes (the Lydia) being developed.
Cincinnati Housing Partners Inc. - Pocket Folder.
Pocket folder held all branding materials and was utilized for donation and volunteer generation.
Cincinnati Housing Partners Inc. - 2006-2007 CHP's Annual Report.
Annual Report shared current business growth and success with current and potential donors, supporters and home owners.
Sam's Award Winner 2008.
Cincinnati Housing Partners Inc. - 2007-2008 CHP's Annual Report.
Annual Report shared current business growth and success with current and potential donors, supporters and home owners.
Community Development Corporation Association of Greater Cincinnati Award Winner 2009.
Cincinnati Housing Partners Inc. - 2008-2009 CHP's Annual Report.
Annual Report shared current business growth and success with current and potential donors, supporters and home owners.
Cincinnati Housing Partners Inc. - Advertising & Direct Mail
Special events local print advertising and direct mail marketing.
Sam's Award Winner 2008.
Cincinnati Housing Partners Inc. - Referral Program Direct Mail
Direct mail was sent to current Cincinnati Housing Partners home owners to share with other potential first time home buyers. Current Cincinnati Housing Partners home owners would receive a referral payment if the potential home owner referred became a Cincinnati Housing Partners home owner.
Cincinnati Housing Partners Inc. - FHA 203k Loan Direct Mail
Direct mail showcased to current Cincinnati Housing Partners home owners an FHA Loan available that would help them improve their current home through Cincinnati Housing Partners.
Cincinnati Housing Partners Inc. - Custom Branded Garments
Custom branded garments were given to donors and volunteers. Garments were also provided to employees to support brand unity.
Cincinnati Housing Partners Inc. - Housing Signage
Yard signage showcased Cincinnati Housing Partners involvement in the
re-development of the home to potential home owners, donors, volunteers
and realtors.
Cincinnati Housing Partners Inc. - Informational Website
Informational website for potential home owners, donors, volunteers
and realtors.
Cincinnati Housing Partners Inc. - 25th Anniversary Primary Brand Mark
Designs for secondary brand mark and possible positioning statements showcasing CHP’s 25th Anniversary.
Cincinnati Housing Partners Inc. - 25th Anniversary Corporate Identity Package.
- Letterhead
- Standard Business Envelope
- Business Card, Two-Sided
- 10" x 13" Mailing Envelope
Cincinnati Housing Partners Inc. - 25th Anniversary Quarterly Newsletter.
Newsletters were utilized for donation and volunteer generation while also showcasing the 25th Anniversary.
Cincinnati Housing Partners Inc. - 25th Anniversary Brochure & Direct Mail.
Tri-fold brochure and direct mailer showcased Cincinnati Housing Partners achievements and success during it’s 25th Anniversary celebration.
Cincinnati Housing Partners Inc. - 2009-2010 CHP's Annual Report.
Annual Report shared current business growth and success with current and potential donors, supporters and home owners.
Annual Report also showcased the 25th Anniversary of CHP.
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