Cheviot Savings Bank - Primary Brand Mark & Positioning Statement.
- Goals Achieved Through Branding:
- Newly developed brand identity helped support a strong initial public offering which generated substantial revenue for bank growth.
- Newly developed brand identity helped support opening several new branches over a prolonged period of time, establishing a secure bank presence in markets which had been unsuccessful in the past.
- Prolonged and consistence brand identity application lead to on-going growth which provided the opportunity for acquisition by MainSource Bank.