Rubyred logo - RUBYRED. POSSIBLY THE HEALTHIEST DRINK IN THE WORLD. Initiated a strategic overhaul of the company. Identifying new specialty markets outside of Central Europe. Followed by a new Positioning, Brand Identity and New Packaging Design of several new line extensions of the core brand. A small but segmented and focused B2B and B2C communication was produced with fantastic results. Revenues doubled in 2006.
Packaging - Classic - RUBYRED. POSSIBLY THE HEALTHIEST DRINK IN THE WORLD. Initiated a strategic overhaul of the company. Identifying new specialty markets outside of Central Europe. Followed by a new Positioning, Brand Identity and New Packaging Design of several new line extensions of the core brand. A small but segmented and focused B2B and B2C communication was produced with fantastic results. Revenues doubled in 2006.
Packaging - Light - RUBYRED. POSSIBLY THE HEALTHIEST DRINK IN THE WORLD. Initiated a strategic overhaul of the company. Identifying new specialty markets outside of Central Europe. Followed by a new Positioning, Brand Identity and New Packaging Design of several new line extensions of the core brand. A small but segmented and focused B2B and B2C communication was produced with fantastic results. Revenues doubled in 2006.
Packaging - Black Tea - RUBYRED. POSSIBLY THE HEALTHIEST DRINK IN THE WORLD. Initiated a strategic overhaul of the company. Identifying new specialty markets outside of Central Europe. Followed by a new Positioning, Brand Identity and New Packaging Design of several new line extensions of the core brand. A small but segmented and focused B2B and B2C communication was produced with fantastic results. Revenues doubled in 2006.
Consumer ad - RUBYRED. POSSIBLY THE HEALTHIEST DRINK IN THE WORLD. Initiated a strategic overhaul of the company. Identifying new specialty markets outside of Central Europe. Followed by a new Positioning, Brand Identity and New Packaging Design of several new line extensions of the core brand. A small but segmented and focused B2B and B2C communication was produced with fantastic results. Revenues doubled in 2006.
Trade and consumer brochures - RUBYRED. POSSIBLY THE HEALTHIEST DRINK IN THE WORLD. Initiated a strategic overhaul of the company. Identifying new specialty markets outside of Central Europe. Followed by a new Positioning, Brand Identity and New Packaging Design of several new line extensions of the core brand. A small but segmented and focused B2B and B2C communication was produced with fantastic results. Revenues doubled in 2006.
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