Nike Identity Branding Editorial for IdN Magazine: Hong Kong - I asked over 100 people to draw the Nike logo from memory on a 3x5 notecard. These are the results published in IdN Magazine, Special 03: Examining the Visual Culture of Corporate Identity
Nike Identity Branding Editorial for IdN Magazine: Hong Kong - My opinion reads: "When envisioning the future of brands, the merit of an identity will continue to be based on not only its emotional and visual properties, but also its one financial strength. The greatest designer can create the most brilliant logo, but what relevance does it have if no one sees it? Finding companies that understand the benefit of branding, and companies that are willing to support that financially, will continue to be a designer's greatest challenge."
Nike Identity Branding Editorial for IdN Magazine Hong Kong - "When envisioning the future of brands, the merit of an identity will continue to be based on not only its emotional and visual properties, but also its one financial strength. The greatest designer can create the most brilliant logo, but what relevance does it have if no one sees it? Finding companies that understand the benefit of branding, and companies that are willing to support that financially, will continue to be a designer's greatest challenge."
Nike Identity Branding Editorial for IdN Magazine: Hong Kong - "When envisioning the future of brands, the merit of an identity will continue to be based on not only its emotional and visual properties, but also its one financial strength. The greatest designer can create the most brilliant logo, but what relevance does it have if no one sees it? Finding companies that understand the benefit of branding, and companies that are willing to support that financially, will continue to be a designer's greatest challenge."
Nike Identity Branding Editorial for IdN Magazine Hong Kong - "When envisioning the future of brands, the merit of an identity will continue to be based on not only its emotional and visual properties, but also its one financial strength. The greatest designer can create the most brilliant logo, but what relevance does it have if no one sees it? Finding companies that understand the benefit of branding, and companies that are willing to support that financially, will continue to be a designer's greatest challenge."
Nike Identity Branding Editorial for IdN Magazine Hong Kong - "When envisioning the future of brands, the merit of an identity will continue to be based on not only its emotional and visual properties, but also its one financial strength. The greatest designer can create the most brilliant logo, but what relevance does it have if no one sees it? Finding companies that understand the benefit of branding, and companies that are willing to support that financially, will continue to be a designer's greatest challenge."
Nike Identity Branding Editorial for IdN Magazine: Hong Kong - "When envisioning the future of brands, the merit of an identity will continue to be based on not on
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Nike Identity Branding Editorial IdN Magazine Hong Kong