Ad Council - That's Not Cool - Website
Ad Council - Interactive Phone Kiosk Posting
Ad Council - That's Not Cool, Wild Postings
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Ad Council - That's Not Cool

Ad Council came to R/GA to create a campaign to combat the rise of "cyber-bullying" with today's youth. I produced the following campaign made up of a a website with videos, message boards and important resources, interactive call out cards that students could send to their bully asking them to back off. The interactive call-out cards were also featured in phone kiosk and wild postings.

Bradley O'Brien
Award Winning Global Digital Marketing & Emerging Media Thought Leader New York, NY