![](https://s3images.coroflot.com/user_files/individual_files/112334_glbywl3cjgg49cmbbs09kodqi.jpg)
One of the agendas I pushed with our new products was to introduce a shared (and vibrant) brand language into our product. Products that photograph well end up on social media faster and more often. However it wasn't all about beauty. We were able to join multiple parts into a single sheet metal bend-up. We also introduced a more standardized handle collar that would benefit costing on several products.
![](https://s3images.coroflot.com/user_files/individual_files/112334_kg86xon5x7likxudxxw9oz3ob.jpg)
It's a fairly straightforward design but we were able to introduce a little flare and scrub out cost by moving to a cast wheel. We were able to reduce our build cost by $20 per unit with that one change!
![](https://s3images.coroflot.com/user_files/individual_files/112334_0ykhjs2cu8gkszjgobxrhteix.jpg)
This was major upgrade to the project. In the previous version, retrieving seed from the hoppers was a bit awkward and somewhat physically taxing. We were able to introduce a slight gap which allowed us to attach a better collection funnel.
![](https://s3images.coroflot.com/user_files/individual_files/112334_jgo9s_afzn5mmm_m7imllmuvz.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/112334_fipsv9knpodqk0qnn3y4kufdf.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/112334_et6fkyrhb8jmssvcxzlxukkkm.jpg)
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