LOCAL - After reading the book “Tools for Conviviality” by Ivan Illich, we were asked to develop a product, technique, or method that helps individuals, collectively, to lead a creative, autonomous life: what the philosopher Ivan Illich calls a “convivial tool.” Rather than a product for passive consumption, make a “product” that increases another individual’s power to produce or create. Consider domestic, communal or civic settings for the “tool,” not only institutional or industrial settings. Develop this tool for our own society, not for a distant “Third World.”
The modular identity of LOCAL provides a wide cross-section of individuals with a singular voice. LOCAL businesses can share advertising and marketing costs, clients and customers, reduce health insurance costs, and gain other large business discounts. A LOCAL currency was developed as an additional incentive to help sustain the partnership by keeping money in the community. LOCAL combats monoculture with collective autonomy.
The resulting brand was selected to be exhibited in the International Contemporary Furniture Fair in New York.
A collaboration with Kelly Cullinan.