The seven deadly sins, also knows as the capital vices or cardinal sins, is the classification of the most objectionable vices that has been used since early Christian times, to educate & instruct followers concerning (immoral) fallen humanitie's tendency to sins.
The final version of the list consists of: wrath, greed, sloth, pride, lust, envy and gluttony.
Concept of designing identity for the family of wines that consists of 7 wine flavours corelates very well with the seven deadly sins theory. Each flavour reffers to particular sin. The label and the taste of each wine matches perfectly. Drawings used in the identity, were supposed to be very light, without too many details, making the impressions of a few second sketches ... just like the sins we commit - brief moment, emotions...
All of the wines have additional tag (in the shape of confessional) hunged on the gallows.
Information inside is the definition of particular sin.