An advertisement campaign for one of America's premier men's apparel brands.
How to get an ad, especially a black and white ad, to stand out in a very crowed bridal magazine? By using a visual and headline that are vastly different than almost everything else in the magazine.
A most simple, but funny way to offer a coupon for this famous brand
Babies don't buy diapers, their parents do, so that's why we took a benefit for the baby and translated it into one the parents could identify with even more strongly
Small space ads have to stand out by virtue of either a strong headline or strong graphic — the headline here grabs your attention and makes a very strong selling point
Who says highly technical products have to be advertised in boring ways. This ad always scored the "best read" in every issue of every magazine it ran in.
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Business Development
An advertisement campaign for one of America's premier men's apparel brands.
