A brand identity for a gym – Klub Knetik – targeting individual and corporate memberships which aims to expand internationally. Starting with a logo and its corporate colours with everything else including stationery, gym entrance, front desk, staff uniform, membership card, complimentary members' cap, outdoor advertising, water bottle and other merchandise. All creative requirements were done using a combination of the latest Adobe software – Photoshop, Illustrator and InDesign
Kinetic: Adjective, relating to or resulting from motion. It's a play on the word "Kinetic", spelt differently but instantly conveys motion being the operative word for exercise and gyms. Klub just sits perfectly with the name and easily gives a feeling of belonging.
