Pull+Bear Apparel annual report - ({Objectives} To design and annual report that reflects Pull and Bear’s Concept and Style.
{Innovative Marketing} [annual report]: Create and design a unique annual report that portray Pull and Bear in the appropriate and desired brand image.
{Target Audience} Shareholders, mid twenties-up, cross gender platform.
{Desired Brand Image} Feminine,culturally eclectic, witty, sophisticated, magnetic and whimsical- recycled vintage elements.
{Single Minded Proposition} To communicate to the audience that Pull and Bear is not only Feminine,culturally eclectic, witty, sophisticated, magnetic and whimsical but that they are a company that is savvy when it comes to marketing and appealing to their customers is their number one point, but they also make show that there concept is working and is reflected in their financial.