Kathleen Reed

Advertisement: Linux Journal - Pull marketing campaign to encourage sales through the partner channel. Ads like this supported a rapidly growing partner program which generated $1million plus in online revenue within its first year of operation.

Swinger Campaign - The Swinger Concept played well with the free spirited open source community, the company's target market. The text reads: Swinger My Hardware Works with Your Software. Concept, design and copywriting were key in this project. These limited edition shirts ran out quickly and became a bit of a hot commodity within the community.

Corporate Profile - A key piece of the Investor Relations portfolio for Sangoma, this corporate profile highlighted why Sangoma was a stellar investment. Written, Designed, Preflighted, by Kathleen Reed during her contract with Sangoma as their Director Marketing.
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USBfxo: Identity, Copy, & Website Navigation/Layout - The USBfxo brought Sangoma quality to the mainstream Asterisk telephony system user with this handy external device. The plastic case was spec'd by Engineering & a complete look, feel and positioning of the product was required. The website, news release & accompanying promotions resulted in a lower barrier to entry and a broader market for Sangoma.

Because it Must Work! Campaign - This campaign positioned Sangoma as the premium provider in the space and helped grow brand recognition exponentially. The campaign resonated with the adventure seeking desire of the audience.

Because it Must Work! Campaign - This campaign positioned Sangoma as the premium provider in the space and helped grow brand recognition exponentially. The campaign resonated with the adventure seeking desire of the audience.