Ridemakerz
Ridemakerz from Braulio Parajon
Ridemakerz

I was Ridemakerz' first official hire. VP of Product Development. However, my duties and responsibilities went well beyond product development. I was part of the core team who collaborated on everything from the design of the corporate logo to the layout and graphics of our retail stores (and everything inbetween). My creative director background involved me in all design and branding initiatives for the startup. Our retail store design was awarded Best Attraction Retailer and Pop-up Store of the Year two years in a row by Chain Store Age magazine.

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Ridemakerz logo design (from branding style guide)
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Ridemakerz Business Card Design 2-sided on 20 pt. card stock Metallic Silver diamonplate pattern on front Full bleed black with screened diamondplate on back
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Ridemakerz Letterhead Design Ghosted "hot rod" flame pattern in background
Ridemakerz "Tool Box" Carrying Case Artwork 3-colors on bleached e-flute
Ridemakerz "Tool Box" Carrying Case, Folded
Ridemakerz Large Paper Shopping Bag Design
Ridemakerz Chop Crew Uniform Guidelines
Ridemakerz Crew Member ID Badge Design
Ridemakerz Decals Design (Giveaways for younger customers)
Ride Manual included with each purchase Includes usage directions and battery replacement instructions
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Ridemakerz Bumper Stickers Unique "Ride-isms" on each sticker (Customer Giveaways)
Z-Sheet Newsletter Distributed bi-monthly to all Ridemakerz Shop personnel (all copywriting photography and layout by B. Parajon)
Z-Sheet Newsletter Distributed bi-monthly to all Ridemakerz Shop personnel (all copywriting photography and layout by B. Parajon)
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"Cruise Ready Ridez" Packaging Design and Production by B. Parajon
Storefront of Ridemakerz' flagship shop in Myrtle Beach, SC.
Storefront of Ridemakerz' Mall of America shop in Minneapolis, MN.
Panoramic view of typical Ridemakerz mall shop configuration
"Choose" Zone, where customizers choose from dozens of Ride bodies
"Choose" Zone, where customizers choose from dozens of Ride bodies
Tongue-in-cheek floor applique warns of possible sneaker damage when going against traffic flow.
Motorize, Mobilize and Customize Zones, where customizers choose their motor, tires, wheels and custom accessories and then assemble them with the help of Ridemakerz crew.
Large wall graphics highlight the unique tire tread patterns available.
Customizers choose from dozens of deisgner wheels of varying finishes and colors.
Wheels and Tires are side by side in the Mobilize Zone.
Register your Ride and create your own Personalized License Plate in the Personalize Zone.
Back your new custom Ride into the garage bay to have it scanned and entered into the Ridemakerz database.
Finally, check out at the Cruize Zone, where your new Custom Ride is placed into the Tool Box carrying case and ready for transport home!
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Ridemakerz

I was Ridemakerz' first official hire. VP of Product Development. However, my duties and responsibilities went well beyond product development. I was part of the core team who collaborated on everything from the design of the corporate logo to the layout and graphics of our retail stores (and everything inbetween). My creative director background involved me in all design and branding initiatives for the startup. Our retail store design was awarded Best Attraction Retailer and Pop-up Store of the Year two years in a row by Chain Store Age magazine.

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Available
Freelance, Moonlighting
Braulio Parajon
Experienced Design Development Professional Keller, TX