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NIKEiD Studio Launch NTNY
NIKEiD Studio Launch: Niketown, NYC 2007 - Nike closed 255 Elizabeth Street with the intention of bringing the
NIKEiD premium experience to the public. The answer was to install the NIKEiD
Studio into the Niketown locations, starting with New York.
Working on the Nike Brand Design team, I helped to create patterns, the hero graphics, all 255 of the shoe colorways, the overall branding, takeaway materials
and general layout direction of the space.
Creative Director: Heather Amuny–Dey
Design Director: Scott Denton–Cardew