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NC Zoo 40th Anniversary Campaign
2014 marks 40 wild years at the North Carolina Zoo. Beginning in January our brand advertising focused on our male lion and the new Zoo logo our team designed especially for the 2014 celebration. The Top 40 2 page print spread was repurposed for give away posters and pop up banners used throughout the community. Print ads, posters and promotional items all highlighted our star animals with active tag lines—"Something to road about"; "Something to Purr about" etc.
