St. Louis Area Foodbank Annual Report - Web Content
My goal with this project was to tell the core story of the St. Louis Area Foodbank brand and mission, which was in essence, the stories of the people which the nonprofit serves. In order to accomplish this goal, I interviewed dozens of individuals to find clients willing to allow me into their homes.
Utilizing my journalism skills, I interviewed dozens of families and wrote their stories. They shared their stories willingly, and allowed me to use their personal experiences as real life testimonials to the importance of the Foodbank's work. This material became paramount to the Foodbank's marketing and brand identity on the web and in outreach communications tools.
