In just seven days, we created a fun, amateur video that we marketed to Toyota, regional news markets and our stakeholders. We asked stakeholders and the general public to vote for our video via social media platforms, helping the Foodbank to secure a win against other nonprofits across the country. We were successful in winning a Toyota Highlander through social media votes.
To achieve our goal, we launched a full social media campaign with strategic graphics, post scheduling and outreach. We also pitched our story to local media outlets, securing coverage in newspapers, on television and radio.
http://weatherbird.tumblr.com/post/5434301577/the-st-louis-area-foodbank-also-needs-a-new
http://stlfoodbank.org/voting-for-a-cause-rallying-the-digital-community/
