Ben Yi

By focusing on the word nurture, the AutoZone brand is the help parents nurture their car as they would their family. Buying a car is a family experience, but when it comes to maintenance, many members were discouraged. Instead, AutoZone invites all members and expands their customers to future marketspace. AutoZone creates intuitive learning experiences in an approachable automotive environment. The newly revised packaging reflects this by intuitive, tactile, and clear design to incite a desire to read and learn.

• Branding & Corporate Identity
• Graphic Design
• Packaging Design