Lifestyle Family Fitness Integrated Marketing Campaign
Client: Lifestyle Family Fitness :::: Medium: Outdoor, Radio/TV Spots, Brochure, Print Ads :::: Audience: Health- and Fitness-Conscious Adults, ages 18 to 55 :::: Objective: Lifestyle Family Fitness, now part of LA Fitness, entrusted Schifino Lee with evolving their brand and managing promotions to increase membership and strengthen customer loyalty. We did everything from motivational radio and TV spots to a script for the phone line’s on-hold audio track. The following billboard ads feature headlines I developed meant to empower and inspire the target on their drive to or from work. The brochure is a continuation of this strategy, going into more detail about LFF’s extensive offering.