Ben Grant

ERBE is an innovator in medical devices for endoscopic applications such as electrosurgery, argon plasma coagulation, water jet technology and more. The client requested a one-off, attention-grabbing print ad for the new ERBEFLO CleverCap before a high-profile annual scientific meeting. I took on the role of project manager, lead writer, and proofreader, which included developing multiple creative concepts, presenting them to the client, incorporating revisions and other updates, finalizing the ad, and coordinating its placement with the publisher. OUTCOME: The ad was placed in multiple medical publications (e.g., EndoNurse Magazine) and successfully raised awareness of the product.

• Hand Rendering
• Copywriting & Editing
• Project Management
• Advertising