Ben Farber

Wall Street Journal Market Intelligence (logo concepts) - The paper was developing a new marketing effort to package some of its financial research under a primary umbrella identifier. I produced several conceptual renderings for a new brand, which would later be used on fact sheets, and other marketing products.

ConFab logo development

Tapestria (textile sample books) - I conceptualized, designed and oversaw production of a series of 20 sample books, which featured a sophisticated, high-end range of textiles and upholstery targeted primarily at the upscale interior architecture and design communities.

IndiGo Ventures - I developed a logo for a new venture capital firm specializing in investments strategies for small privately held, independently operated businesses.

Vericell (logo concept) - A concept logo design for a new biotech firm who was seeking further government funding for their new cell coding technology.

Nike Presto mood boards - I designed a series of mood boards to highlight the marketing strategy of Magnet Communications. I tried to capture the essence of our target audience with a cool humorous vibe. The new shoe line, was geared toward the influential demographic of 18-28 year old consumers.

AP Digital (rebranding and idenity system) - Associated Press is already recognized as the standard source for information, around the world. We were asked to create a new brand extension for this well established brand; from naming, web site design and development, to logo and collateral redesign. In developing the logo, I tried to capture the "digital" feel of the new brand within the placement of the grid of dots.

Lab 21 graphic standards

Spectra Securities Software (promotional marketing materials) - Spectra Securities rebranding effort, extended across a wide array of marketing pieces including, brochures, promotional items, stationery systems, and tradeshow display graphics. We were asked by the client to make the pieces "cool" and "memorable". I worked collaboratively with my team to create an entirely new brand identity; which was used on promotional items, sales and marketing materials, and packaging.

TexGroup - I created the complete identity system, from refreshing the logo to developing the color palette and usage of icons and typography.

Also-Known-As - I created a new logo for this group which was founded by Korean adoptees to foster awareness and community among the many distinct groups; which included adoptees, parents, educators and facilitators.