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Shattered
Press advertising / E-detail / Sales materials / Exhibitions.
Insomnia in the elderly is an issue which can be missed or ignored.
This was an awareness campaign aimed at HCP's to promote the use of Circadin.
Using impactful, striking photography and a impressive post production team the shattered effect was applied to three patient types. This was to reflect the effects of insomnia on patients mental and physical health.
Circadin was focused on as a solution to the problem which restores normal sleep and quality of life in elderly patients.
