The main challenges of the TC20 project were: to be an inexpensive phone with color variations, and to substitute a successful product in terms of sales volume, but which offered low profit to the company.
The solution was a compact phone that offers all the functions on its handset. The Intelbras logo was applied in relief, becoming a discrete detail. Its keys have simple graphics and good readability. The keyboard also has back lighting, to help the use in the dark.
The color palette is based on a trend research which was focused on the fashion and decoration industry. The option to apply the colors only in one part of the product made the production easier, reducing the variety of parts in the factory. Besides it this solution brought the color as a minor and joyful detail to home decor.
Credits: Intelbras Industrial Design Team
Mario Martuscello
Mabel Lazzarin
Amanda Magalhães Schneider Franz
Giovana Facione
Edmar Brusque
