Impresso coffee maker with large cup
Color variation - purple pixel
Color variation - coffee typography
Color variation - Architect's jacket
Ambient visual
Mental map - concept generation
Early conceptual sketches
Narrowing down on concept
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Caffè Impresso
Impresso is a project for an automatic coffee maker, that accepts capsules.
The project had the goal of conveying the value of "italianity", drawing inspiration from the design of italian sportscars and trains.
The coffee maker was hypothesized for the company "Segafredo" and thus utilizes the company's logo as a structural and aesthetic element.
