Beatriz Cockburn-Waßmann

Corporate Design and Corporate Branding between comprehension and emotion. Not everyone knows, pisco is the national liquor in Peru. Even fewer people are aware that the tradition of drinking chilcano (peruvian soft drink) is certainly dissapearing from the peruvian culture and from the heads of the people because of the lack of circulation of this tradition, by media and by the people theirselves... With La Cartucha I wish to remind the people of pisco and of the tradition within pisco. I want to remind the people of feeling proud of the peruvian traditions and wanting to take them out to the world.
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Out of the wish to create a "pisco-renaissance" and to revive the tradition of chilcano-drinking among young peruvians (and to make it known among people around the world) is how the brand "La Cartucha" and the label "chill_cano" came into being.
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The products: Pisco Puro La Cartucha (peruvial liquor "pisco", alc 40% vol.) and chill_cano (alcopop).

Family vineyard "La Cartucha" in Mala (south of Lima), Peru.

Grapes, ready for the harvest. vineyard "La Cartucha", Mala - Peru-