Priceline Emerging Technology Campaign (Student Project) by Brittany Depezynski at Coroflot.com

Priceline Emerging Technology Campaign (Student Project)

Priceline Emerging Technology Campaign (Student Project) from Brittany Depezynski

Priceline Emerging Technology Campaign (Student Project)

This was a student project in which we had to embrace some new, emerging technology. Our campaign is to position Priceline.com as your vacation destination planner... of the future. The idea is to let users virtually experience a vacation before they actually book it. By using this interactive pod currently being used by Nasa to train astronauts, a user can choose any destination in the world to 'visit'. The user is emerged into a 360 degree 3D virtual experience. Users can see the view from their hotel, smell the ocean air, and even hear what the environment will be like.

These interactive pods would be placed in malls and county fairs. Supporting assets to this campaign include interactive bus shelters, as well as projected signage and and web presence.

Projected Messaging - MESSAGE: Vacation of the Future PROBLEM: Priceline.com needs to stand out among competitors as being the forerunners of cutting edge technology. Eye-catching ads around the environments direct users to the Cocoon experience.

Mall Posters - Posters and signage placed around the mall allow consumers to text themselves a reservation to experience the Immersive Cocoon while they shop. A Reservation Confirmation will be messaged back to the users phone.

Immersive Cocoon - A pod-like structure that gives the user a totally immersive experience. Mall goers will be able to set an appointment time while they shop. Upon returning the user will be able to select their dream vacation destination. After the experience consumers will be taken to priceline.com’s website in order to register for a chance to win their very own Vacation of the Future.

Inside the Immersive Cocoon - By utilizing NAU’s Immersive Cocoon placed in select malls across America, users can actually choose their dream destination before booking a flight. Once inside the Cocoon consumers will experience the sights, sounds, smells, and even feel the temperature of their vacation.

Interactive Transit/Outdoor Shelters - Motion and weight censors initiate a quick tour of some landmark destinations in addition to William Shatner himself directing consumers to the Priceline.com website to choose their “Vacation of the Future.”

Interactive Transit/Outdoor Shelters - As the users becomes more engaged in the experience, they find themselves "projected" into new destinations.

Interactive Transit/Outdoor Shelters - The interactivity of this approach will further brand Priceline.com as the forerunner of technology in the travel market.

Traditional Outdoor Print - Direct consumers to the website for the virtual experience if they cannot get to an actual Cocoon site.

Ambient - Draw attention to the Immersive Cocoon Experience

Vacation of the Future Micro Site - If users are unable to visit a Cocoon location they can “project” themselves to their dream destination using a simple web cam from their home computer. Afterwards, users can upload and share videos of their experiences, meet other Priceline.com members, search a Cocoon location, and of course, negotiate their own savings on booking a flight.