NicoDerm CQ
MESSAGE: Be Kind to Yourself
PROBLEM: Consumers that want to quit smoking may know that quitting is hard, but they may not know exactly how hard. Quitting cold turkey is far less effective then with the help of a non-smoking aid.
SOLUTION: Focuses on real facts and statistics that most smokers are faced with when quitting. This campaign changes the perception that quitting cold turkey is the best way to quit.
Each ad creates a feeling of support in a difficult time.
Quitting cold turkey may be impressive, but it is much less effective then with help.
Devising an effective plan to quit smoking can only happen once consumers are aware of the chemical reactions that are happening. Wen unprepared, these withdrawal symptoms can seem insurmountable.
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Nicoderm CQ Print Ad Campaign (Student Project)
In School project for copy-writing. In this NicoDerm CQ Traditional Print campaign the overall idea is that quitting cigarettes is almost impossible to alone. The copy and tone of this campaign is meant to convey the seriousness of the addiction and how getting help isn't a weakness but a necessity.
