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BRANDING / UX+UI :: FitCause
Brandmark + full website UI / UX design for company built around the idea of leveraging wearable fitness technology data to raise money for charities, including celebrity / corporate / charity partnerships as well as empowering the individual to get fit for a good cause. FitCause officially became part of the Nike+ Accelerator program in 2013 and has since pivoted into a more integrated B2B model. Work completed as a designer at Brand Knew in LA.
