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Bold and Beautiful, VM docket
This concept was designed to depict the two aspects of every woman, ie. BOLD and BEAUTIFUL, and to promote women's wear merchandise. Lots of props and graphics were used to depict the theme. This concept was one of the best VM done at Central ever and was personally appreciated by Mr. Vishnu (CEO Central). It also made a major impact on customer walk-ins and sales. Overall this was a very successful promotion design.
