Moods 1500 D0ts Brown
Moods 1500 D0ts Brown from Bala Kumar
MOODS 1500 D0TS BROWN

THE OBJECTIVE
To promote Moods 1500 Dots, an exciting condom variant with 1500 dots.
THE CHALLENGE
India is a conservative country where sex and condoms are considered taboo topics.
THE INSIGHT
Indian women love drawing Kolam, a unique form of art drawn around a grid pattern of dots.
THE IDEA
We married the concept of the Kolam and the Condom. We integrated kamasutra positions into traditional kolams with 1500 dots and displayed them in different shopping malls nationwide.
THE RESULT
Moods 1500 Dots Kolams became a rage instantly. The brand ran out of stock within 15 days after the event.

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MOODS 1500 D0TS BROWN

THE OBJECTIVE
To promote Moods 1500 Dots, an exciting condom variant with 1500 dots.
THE CHALLENGE
India is a conservative country where sex and condoms are considered taboo topics.
THE INSIGHT
Indian women love drawing Kolam, a unique form of art drawn around a grid pattern of dots.
THE IDEA
We married the concept of the Kolam and the Condom. We integrated kamasutra positions into traditional kolams with 1500 dots and displayed them in different shopping malls nationwide.
THE RESULT
Moods 1500 Dots Kolams became a rage instantly. The brand ran out of stock within 15 days after the event.

Bala Kumar
CREATIVE DIRECTOR ART Chennai, India