“The Peugeot lion does not want not only to roar anymore but also to move with passion, car passion. In order to go with this change — Peugeot baseline is now motion & emotion, typography had to face a huge challenge. Bezier curves had to serve in the same (motor)way type and car design.†— See more at http://www.typophage.com/fontes-exclusives/peugeot.html