![](https://s3images.coroflot.com/user_files/individual_files/188836_mJPPF0HmHlZw5t1Patcx5KlLk.jpg)
Objective - I used this self guided study to create a strategy for eliminating disposable bag use
![](https://s3images.coroflot.com/user_files/individual_files/188836_eFmx7mlbYNJzUeaHabFxqKtrx.jpg)
Reusable Bag- Self Guided Strategy Project - I created a learning plan that focused on:
General shopping trends
Bag consumption
Bag perception
![](https://s3images.coroflot.com/user_files/individual_files/188836_mScYiklDV9So3qbot_M0LSk2r.jpg)
Reusable Bag- Self Guided Strategy Project - These are select photos from the shop alongs which focus on the shopping journey
![](https://s3images.coroflot.com/user_files/individual_files/188836_MCHWoc8v3o2ziU0LhZ89QGUnP.jpg)
Reusable Bag- Self Guided Strategy Project - Participants placed bags in a spectrum based on:
Sustainability
Structure
Durability
Price
Convenience
![](https://s3images.coroflot.com/user_files/individual_files/188836_KqQm4DqAM0o87JS0Jv5AskVTO.jpg)
Card Sort - Cards with positive and negative terms were used to gauge users emotional responses to:
Sustainability
Structure & Durability
Convenience
Style
![](https://s3images.coroflot.com/user_files/individual_files/188836_cPN3G7Y5qgD7sZv0Z9NYIU6O4.jpg)
Co-creation: Design your own bag - Design Your Own
Collaborative design activity focused on helping users articulate:
What would thee ideal bag would look like?
What features it has?
How it is stored?
How much would it cost?
![](https://s3images.coroflot.com/user_files/individual_files/188836_CvGajSVbhjRtw3eyuqU33Z69L.jpg)
Secondary Research based on understanding financial and legal constraints - Researched the financial implications and opportunities for reusable bag use for customers and store owners by
Getting quotes for disposable and reusable bags from vendors
Compared the prices of reusable bags
Analyzed the average savings for a customer using reusable bags if a tax on disposable bags was issued
Researched how markets outside of the US treat disposable bags
![](https://s3images.coroflot.com/user_files/individual_files/188836_FZUe7mlMeOThP5n2m153Mg4Nl.jpg)
Journey Map - Mapped the “typical†grocery shopping trip noting opportunities and breakdowns
![](https://s3images.coroflot.com/user_files/individual_files/188836_0x8a9stwXd1bbWOYkLTzivYVx.jpg)
Store Mapping - Mapped the “typical†grocery shopping trip noting opportunities and breakdowns
![](https://s3images.coroflot.com/user_files/individual_files/188836_CXF1Cex3uKmDhH0Wd0kNWJ3VI.jpg)
Recipt & Bag Use - Analyzed items purchased and bagging patterns
![](https://s3images.coroflot.com/user_files/individual_files/188836_mNcrgLoD_JPEqU4_aGuABO_gc.jpg)
Shopper Attributes - Mapped key factors that determine the way people shop
![](https://s3images.coroflot.com/user_files/individual_files/188836_5zzCUnbRkKFrbevLyLlBXYV4s.jpg)
Personas / Archetypes - Created personas to understand shopping attributes and used these personas to create experience based solutions
![](https://s3images.coroflot.com/user_files/individual_files/188836_dG4KXyxvB5mF3DT2HwEIAWyog.jpg)
Bulls Eye Framework - Developed a four step strategy to reduce pain points and promote habit forming among reusable bag users
![](https://s3images.coroflot.com/user_files/individual_files/188836_J0oJVEtLxY04Nn8N8k_sVFlxO.jpg)
Prototyping - Created prototypes which were tested in context
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